also discovered in their research that using visual images as a form of expression was on the rise in non-public platforms, such as instant messaging services. LOL was the top trending abbreviation used by Australians on Twitter from April 1 to June 30Īnd despite the growing list of abbreviations, Mr Ward said people were also returning to using entire words in hashtags 'so people can find something that’s trending'. 'We can see a range of clever to practical acronyms as people look for speed and limited thumb work - plus of course it feels good to be in the know, especially on more subversive terms,' Mr Ward said. The top ranking term was, LOL which was used a total of 1,242,935. Using social listening tools, monitored trending terms used by Australians on Twitter from April 1 to June 30. managing director Julian Ward said the various different shortcuts, which range from the the compassionate ILY (I Love You) to the more profain WTF (What the F***) are commonplace now and indicate the changing way people harness social media. Those using the abbreviations do so as a tactic for speed in text communication, a university professor on linguistics said, while others just choose to do so because they are a code that older people don't quite understand. The minefield of new meanings, at least according to social media marketing agency, have grown from the days of the simple yet effective LOL (Laughing Out Loud) abbreviation to a list as long as 60.Īnd the social media savvy are now employing them in every day communication. Young people are now employing a raft of new abbreviations for their social media discussionsĪn emerging list of new-age abbreviations have begun to dominate the way social media users connect and communicate - and it is only set to get longer.
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